Wed 26 Sep 2007
Provo Trying to Find Unhappy Customers Before Unhappy Customers Find Them
Posted by Jesse under News
In what should be an interesting model of proactive customer service, Provo has started a new program called iCare to pay bounties for referrals to unhappy current and former iProvo customers. My gut reaction is that while the concept is a good idea, it seems a little over-the-top to actually pay someone for these referrals when the project still hasn't figured out how to turn a profit. Besides, isn't this something better suited to the retailers like MSTAR and Nuvont?
