The name of the game is frustration. Residents in Brigham City are eager to see UTOPIA get deployed, but they’re a bit sour on the Real Soon Now(TM) deployment date, one they’ve heard and seen missed before. Many aren’t going to wait around forever, instead going for cable modem, DSL and even wireless or cellular connections to sate their high-speed cravings. Some have even gone so far as to use ISDN to move away from dial-up connections.
The problem is the uncertainty. Without certainty of a specific date and location of deployment, residents are willing to sign lengthy contracts with existing providers instead of holding out for UTOPIA service sometime in the future. I’m personally confident that Brigham and neighboring Perry will see the first homes and businesses lit by year’s end. That means little to residents that want to support UTOPIA but feel as if they have been left in the dark for far too long. There’s also still lingering questions on what the install fees will be, if any. Qwest and Comcast hammered UTOPIA on the possibility and that leaves residents spooked.
Still, it’s encouraging to see that residents are supportive of UTOPIA and are eager to see it come to town. What it will take now is walking the walk, hooking up services to subscribers, in order to win over the city.