UTOPIA in Layton
The Standard has an article on UTOPIA’s launch in Layton with some more details as to how things are going. UTOPIA reportedly is available in an 1800-home footprint in Layton and is up to a 20% take rate so far with 40% of visited homes taking service. There’s now reportedly more than 8,000 subscribers, not a big increase from numbers about a year ago (7200), but it has taken a few months post-financing to really pick up steam.
I think more than 800 is a respectable gain. As you said, it took some time to get things rolling.
Not to mention I wonder if the people there even know they can get faster internet for much less than they are paying now.
Advertising isn’t their strong suit.
According to the DesNews, the install fee in Layton is $110.