By way of Paul Rolly’s frequent gossip column, it’s come to light that UTOPIA has been soliciting bids for doing a marketing campaign. One of the biggest problems that UTOPIA has had with getting new users signed up has been a lack of information about availability and benefits of the service. The plan to date was always about getting providers to take care of the marketing, but the only one doing a major push was Mstar who rapidly burned through cash, did a crash-and-burn, and left a sour taste about the network in subscribers’ mouths.
I’m glad UTOPIA is going to take marketing seriously, but like so much that they do, details are sparse at best. Maybe the next thing they can tackle is opening up a bit.