There's an article in the Davis County Clipper concerning UTOPIA's rollout to rural areas. These areas have been underserved by the incumbent carriers for years. UTOPIA finally brings them the benefits of high-speed without the high price tag that cable and phone companies charge. UTOPIA could very well be the first and only broadband service that many rural Utahns will see.
The article also notes that demand in urban and suburban areas is strong with developers of new housing and apartment complexes requesting that UTOPIA be built into the property.