Frontier Communications, the incumbent phone carrier in Tremonton, has decided to give UTOPIA a helping hand by implementing a 5GB monthly cap on all of their DSL customers to drive them into the arms of a competitor. By comparison, the lowest cap available from a UTOPIA provider is 20 times that at 100GB per month. When the service starts rolling out in September and October, I’m sure that UTOPIA will see a good number of signups from angry customers who don’t appreciate per-byte billing.
One of two possibilities exists: they arrogantly think they’re so much better that nobody will switch or don’t see how boneheaded a move this is. Either way, it highlights the need for a bit of competition in the marketplace.