Yesterday morning, the Internet went into a total tizzy when Comcast users found themselves unable to access the infamous torrent site ThePirateBay. Almost immediately, the accusations of intentional blocking spread like wildfire despite Comcast’s insistence that they aren’t doing anything. This reveals a pretty telling truth: Comcast’s foray into filtering traffic has done permanent and incalculable damage to the brand, even years after admitting to the blocking and putting an end to it.
Is Comcast blocking anything? I doubt it. They took such a big PR black eye the first time that they’re unlikely to be dumb enough to try it again. That the stain persists years later, however, shows what a bad move it is to manipulate user traffic. Let that be a warning to all service providers of the lasting consequences of abusing users.